9 Jun 2010 --- According to a consumer survey commissioned by Roquette, 98% of European consumers think that dietary fibre is good for their health.

At the same time, almost two thirds admit that they don’t eat enough of it. Successfully reaching the recommended fibre levels is a difficult challenge today, just a handful of calculations provide convincing evidence that even the most balanced diets are insufficient in fibre.

Roquette has responded to this evidence by proposing a new “product concept package” to his customers. This combines product concept with tailored marketing approach to help the food producer sell his product more effectively. Known as “Extra-5”, the latter is a tabletop fibre supplement made of 100% NUTRIOSE. Extra-5 offers a unique way to support the WHO dietary fibre recommendations simply, effectively and economically. Now being introduced to interested food producers, the product concept package, together with the unique properties of NUTRIOSE on which it is based, makes it possible to deliver the 5g to 10g of fibre missing from today’s daily diet. Thanks to Extra-5 there is no longer any excuse to miss that target!