8 Dec 2009 --- Over the past few years, superfruits have enjoyed an immense success. Nowadays these exotic fruits can be found everywhere in the supermarket - in tea, juices, cereals and many more products. But that's not all they can do: acerola, cranberry and pomegranate can also have a positive effect in cosmetic products. Symrise is currently expanding its Actipone product line by adding superfruits which can be used in all kinds of cosmetic products.

Even though superfruits were almost unknown to the public a few years ago, today they are part of the modern lifestyle of many consumers. Superfruits have set a trend in both the food and beverage industries. In fact, Symrise has already demonstrated its competence in superfruits by successfully launching flavorings for near water drinks or juices.

Symrise is now offering an extensive range of Actipone Superfruit for cosmetic products. These powerful fruit concentrates complement the current Actipone product line and can be used in skin and hair care products, such as shampoos, body lotions and more. The Actipone Superfruit range includes among others goji berries, chokeberries (aronia) pomegranate, blueberries, black currants, camu camu, and cranberries.

Dr. Joachim Röding, Senior Vice President of Life Essentials and Global Head of Cosmetic Ingredients at Symrise, says about the new product line: “Superfruits’ excellent characteristics and their stunning success in the food and beverage sector are convincing arguments for integrating them into skin and hair care products. Consumers know about superfruits’ positive effects and will also appreciate them in cosmetic products.”

There is a good reason behind why superfruits enjoy such a great popularity: they are extremely rich in nutrients and possess excellent antioxidant effects. They bind free radicals, which helps to prevent premature skin aging.

Research has proven the antioxidant activity of Actipone Superfruits. Actipone is a brand of the Symrise Botanicals portfolio that focuses on the cosmetic activity of plants and their active principles. The range consists of highly effective plant extracts for skin and hair care and covers a variety of natural, mainly standardized products that have a proven efficacy.