22 Jul 2009 Cargill’s CoroWise Naturally Sourced Cholesterol Reducer brand of plant sterols has been applied to three new multi-grain products by Krusteaz: waffles, French toast and blueberry pancakes. This healthy start line-up gives health-conscious Americans a natural option to help lower their LDL cholesterol.
 
Adults who start their day with one of these hot Krusteaz breakfast foods, and continue to follow a healthy diet of foods low in saturated fat and cholesterol, may see their cholesterol numbers start to drop in as little as four weeks.
 
All three new Krusteaz breakfast products are cholesterol free, low in fat and sodium, good sources of fiber, and contain all naturally-sourced ingredients. "Consumers have placed their trust in Krusteaz quality and taste since 1932. Now as their nutritional concerns change, we are excited to offer delicious alternatives that will enable them to continue to enjoy a hearty – and heart healthy – breakfast," said Mark Leopold, vice president, Retail Sales & Marketing, Ralcorp Frozen Bakery Products.
 
"Due to their growing availability in many popular products, consumers are becoming more familiar with the cholesterol lowering benefits of plant sterols and the significance of the CoroWise brand logo," said Pam Stauffer, global marketing programs & communications manager, Cargill Health & Nutrition. "Plant sterols are supported by the U.S. Food and Drug Administration (FDA) health claim and backed by significant scientific research. We are pleased to provide the key ingredient to address this extremely important health issue."
 
Krusteaz multi-grain waffles, French toast and blueberry pancakes are available in the Kroger family of stores in the Western U.S., including Ralphs, Fred Meyer, King Soopers, Smiths and Fry’s. They also are available at Raley’s, Save Mart, Nob Hill and Bel-Air stores in Northern California.