Weight Management Drink Launched Containing CLA

Date:30 March 2010

Type:Food Ingredients News

Source:Nutrition Horizon

Sector:Dairy & Dairy Ingredients

Summary:ACCLAIM, is the first product launched by LiveGreat Foods LLC. It will be sold exclusively on the University of Wisconsin campus in Madison where coincidentally CLA was first discovered.

30 Mar 2010 --- LiveGreat Foods LLC has developed a new innovative chocolate milk called Acclaim for the United States dairy market. This is the first milk incorporating CLA (conjugated linoleic acid) on the United States market since it was GRAS approved in July 2008 for several GRAS categories including fluid milk, yogurt, meal replacement beverages, nutritional bars, soy beverages and fruit juices. Acclaim is enhanced with Clarinol CLA from Lipid Nutrition. It has all the benefits of a chocolate milk, plus the additional health benefits of CLA which include reducing body fat and increasing lean muscle.

ACCLAIM, is the first product launched by LiveGreat Foods LLC. It will be sold exclusively on the University of Wisconsin campus in Madison where coincidentally CLA was first discovered. The product is targeted to both young males and females who want to live life in shape and being fit. Acclaim is about smart decision making – it’s one more little thing these consumers can do to add to their diet a healthier choice. The 16oz bottle is designed to fit into their hectic and on-the-go lifestyles.

CLA is found naturally in milk, but the amounts found in milk today are not high enough to achieve many of the health benefits of CLA. ACCLAIM is formulated to contain the optimal level of CLA to provide superior fitness and health benefits; each bottle contains 3 grams of Clarinol CLA

Dr. Michael W Pariza, credited with discovering CLA and a Co-Member of LiveGreat Foods LLC states “Acclaim was developed to provide a tasty and uniquely nutritious chocolate milk to the students at UW that differentiated us from all the rest of the chocolate milks in the marketplace. With the recent GRAS approval for Clarinol CLA, we wanted to capitalize on the marketable claims around reducing body fat and increasing lean muscle that resonate well with our target consumers”.

"Since we are a new venture and have limited resources, Lipid Nutrition provided tremendous support in preparation for our small product launch on the campus of the University of Wisconsin and Clarinol CLA was very easy to work with in this type of dairy application" said Dr. Pariza.