Industry Opinion
Do you think that "% reduced" claims are misleading for consumers?
Yes
No
Ajax Loader
Share your thoughts

British Research Leads to UK Launch of High Phytonutrient Broccoli


British Research Leads to UK Launch of High Phytonutrient Broccoli

Date:04 October 2011

Type:Nutrition & Health News

Source:Nutrition Horizon

Sector:Fruits & Vegetables

Summary:The new broccoli, which will be known as Beneforté, was developed from publicly-funded research at two of the UK’s world-leading biological research institutes.

Oct 4 2011 --- A new variety of broccoli with higher levels of a key phytonutrient is now available in UK shops thanks to experts working on both the biology of plants and the link between human nutrition and health. The new broccoli, which will be known as Beneforté, was developed from publicly-funded research at two of the UK’s world-leading biological research institutes: the Institute of Food Research and the John Innes Centre.

Scientists at the two institutes, which receive strategic funding from the government-sponsored Biotechnology and Biological Sciences Research Council (BBSRC), are working to develop our understanding of what it is about broccoli that makes it a particularly healthy food.

The researchers used conventional breeding techniques to develop the new broccoli, which contains two to three times the level of the phytonutrient glucoraphanin than standard broccoli. Glucoraphanin is a beneficial chemical that is found naturally in broccoli and is thought to help explain the link between eating broccoli and lower rates of heart disease and some forms of cancer. Glucoraphanin also leads to a boost in the body’s antioxidant enzyme levels. 

“Our research has given new insights into the role of broccoli and other similar vegetables in promoting health, and has shown how this understanding can lead to the development of potentially more nutritious varieties of our familiar vegetables”, said Professor Richard Mithen, of the Institute of Food Research. “Now there will also be something brand new for consumers to eat as a result of the discoveries we have made.”

British-grown Beneforté broccoli is now available in Marks and Spencer stores around the UK and will become more widely available in other supermarkets during summer 2012.

Science Minister David Willetts said: "This is a fantastic achievement and testament to the quality of research we have in this country and its ability to drive growth. This excellent work has led to the development of a highly commercial food product that will be both grown and sold in the UK, giving a real boost to agriculture, our personal health and the economy."

Professor Douglas Kell, BBSRC Chief Executive, said: "A body of evidence generated through years of independent public research has helped turn fundamental science into a new product. This is a great example of how our ever-improving understanding of biological processes in both plants and humans can lead, over time, to commercial innovation. What's really exciting about Beneforté is that it's something that comes from British scientific research and is available for anyone to buy in the shops and try for themselves”."

Broccoli is the only commonly eaten vegetable that contains meaningful quantities of glucoraphanin. This naturally occurring compound is converted in the gut to the bioactive compound sulforaphane, which then circulates in the bloodstream. A large body of scientific evidence indicates that sulforaphane is likely to have beneficial effects such as reducing chronic inflammation, stopping uncontrolled cell division associated with early stages of cancer, and inducing antioxidant enzymes (1).

This research on sulforaphane could explain why people who eat a few portions of cruciferous vegetables such as broccoli every week, have a lower risk of chronic diseases such as cancer and heart disease (2). Studies at IFR have already shown that eating the new broccoli results in two to four times the level of sulforaphane in the blood compared to normal broccoli (3).

In collaboration with the Norfolk and Norwich University Hospital, the IFR scientists found that men who ate a broccoli-rich diet experienced changes in the activity of genes associated with tumour survival and growth (4). These changes were consistent with studies that suggest men who eat broccoli-rich diets have a reduced risk of aggressive prostate cancer (5). Prostate cancer is the most common non-skin cancer for males in western countries.
1.    Juge et al (2007) Cell Molecular Life Sciences 64, 1105-27
2.    Jeffery and Araya (2009) Phytochem Rev 8:283-298
3.    Gasper et al (2005) American Journal of Clinical Nutrition 82(6):1283-91.
4.    Traka et al (2008) PLoS One. 2008 Jul 2:3 (7):e2568.
5.    Kirsh et al (2007) Journal of the National Cancer Institute 99, 1200-9

Click Here

New Product Launch


Combino Premium Linguine Gegrilltes Gemuse: Grilled Vegetable Noodle Meal Kit


Product Image

Noodle meal kit with uncooked noodles and prepared grilled vegetable sauce.

Vital Sarchio Benessere Psyllium Regola Fibra: Food Supplement Psyllium with Lemon flavor


Product Image

A formula pure psyllium based and one a day helps the intestinal transit in harmony with the rhythms of nature.

Slim-Fast! 3-2-1 Plan Rich Chocolate Flavored Milkshake Powder


Product Image

Rich chocolate flavored milkshake powder meal replacement for weight control, in a foil sachet.

Named Pascofemin Gocce: Homeopathic Remedy for Female


Product Image

Homeopathic remedy used to relieve symptoms associated with menopause, PMS, and other hormonal disturbances.

Enervit GT Sport Energy Sport Tablets: Lemon Flavor


Product Image

Energy sport tablets with lemon flavor, in a plastic tube.

Conad il Biologico Bevanda a Base di Boia: Organic Dairy Free Soy Drink


Product Image

Organic dairy free soy drink with added calcium, in a 1L tetra brik.

Nutron Sonno & Relax: Herbal Dietary Supplement: 30 Capsules


Product Image

A dietary supplement based on extracts of valerian, passionflower Melissa.

Purina Fido Fun Tastix: Cheese & Bacon Flavored Treats for Dogs


Product Image

Treats for dogs, with cheese and bacon flavor, packed in a resealable plastic pouch.

Whiskas Simplement Bon Volaille: Cat Food with Poultry


Product Image

Twelve aluminum pouches of steam cooked ready meal with poultry (chicken, duck, turkey, poultry) for cats.

Designer Whey Protein 2GO Drink Mix: Mixed Berry


Product Image

Mixed berry flavored premium whey isolate protein drink mix, in 5 x 16g foil sachets held in a cardboard box.

Aunt Bessies Toffee Apple Ice Cream Crumble


Product Image

Apple ice cream with toffee ripple sauce and a biscuit crumble topping.

Yoplait Smoothie Mixed Berry


Product Image

Frozen smoothie made with Greek yogurt pieces, strawberry, raspberry, cherry and blackberry, comes in a foil bag.

Block House Sour Cream


Product Image

Sour cream with curd, herbs, and spices, in a plastic tub.

Sainsburys Pea & Mint Houmous


Product Image

Chickpea and pea dip with mint and parsley.

Plasmon Vitello Sapori di Natura Vitello: Homogenized Veal for Babies from 4 to 36 Months


Product Image

Homogenized veal in a plastic container, held in a cardboard sleeve. Ideal for babies from 4 to 36 months.

Vitarmonyl Probiotici Fermenti Lattici: Prebiotics


Product Image

Dietary probiotic supplement based on lactobacilla and bifidobacteria.

Starbucks Frappuccino Lowfat Coffee Drink: Mocha Chocolate Flavour


Product Image

Ready-to-drink low fat coffee with mocha chocolate flavor, in a plastic bottle.

Lucerne Cage Free Eggs


Product Image

One dozen of large eggs from cage free hens, in a cardboard tray.

Knorr Schlemmer Sauce Karabik Suss Scharf: Sweet and Sour Flavored Table Sauce


Product Image

Caribbean style sweet and sour flavored table sauce in a glass bottle.

Wasa Crisp & Cereals Mandel & Cranberry: Cereal Bar with Almonds and Cranberries


Product Image

Three individually wrapped cereal bars with almonds and cranberries, held in a cardboard box.