25 Feb 2010 --- BENEO-Orafti’s BENEO Label, is taking Latin America by storm with around 30 products launched featuring the BENEO Label since 2006.  This growth of products carrying the BENEO Label throughout Latin America demonstrates the global appeal that the program has.

25 Feb 2010 --- The BENEO Label Program, which first began as a joint European led initiative between food manufacturers and BENEO-Orafti in Belgium, is designed to communicate the health benefits of Orafti inulin and oligofructose (prebiotic ingredients), through the use of one easy-to-understand quality label. The label provides a product with a recognisable symbol that indicates to consumers that the product contains a sufficient amount of Orafti inulin or oligofructose to support a scientifically proven health claim.

The BENEO Label was originally created to provide customers with a wide variety of tools to maximise their market knowledge, including scientific data, marketing insights and messaging research, and also include their products in a global communication package.  Its aim has always been to translate scientific findings into an understandable and appealing language.

Since the launch of the BENEO Label, over 380 products have been launched bearing the BENEO Label in 33 countries, showing just how much the program has grown following its launch in Belgium over nine years ago. 

In the last 12 months BENEO-Orafti has seen a large increase in the number of products launched in Latin America across a wide range of categories.  Some of the new products include Fibralac Milk for Adults from Costa Rica, Wickbold ‘Estar Bem’ breads and Doces de leite (milk jam), both from Brazil, to name but a few.

As the BENEO Program has grown, so has the number of products launched around the world.  Here is a sample of some of the latest product launches:

Italy: SIGMA (Private label): Probiotic Yoghurt Drink (Apple & Kiwi, Cereals)

Spain: Nutricare: three new ranges of meal replacers: Gama Alta Proteína, Bizcochos, Postres

Switzerland: Groupe Minoteries: Balance bread enriched in fibre, with prebiotic effect

Czech Republic: SOJO: Prebiotic Soya Drink (Pineapple, Strawberry) Platscom: Vitela low fat sour whey drink with probiotics and prebiotic fibres

Singapore: Unicurd: High Fibre Inulin Tofu Dessert

Taiwan: Royal Faithful: Fiber Land High Fiber Ice Cream

Malaysia: 3 food supplements launched in July 2009: Slimmez Fruit Juice Collagen, Mytrimmix Fat Loss Nutrition and Youth powerhouse BioLive Collagen

USA: Nutritional Specialities: Life’s Basics Meal Replacement, rich in fibres

Brazil: Sao Lourenco: Doce de Leite, spreadable milk jam and in tablets
Wickbold: Eastar Bem white light bread and oat bread with flaxseeds

Costa Rica: Dos Pinos: Cre-C complementary and alimentary liquid and powder preparations based on milk for children over 1 year, with prebiotics
Dos Pinos: Fibralac skimmed milk encriched in fibres for adults

Argentina: Nutrial: Dietetic ice cream

To further communicate the benefits of the BENEO Label and to highlight details of these successful launches, BENEO-Orafti has revamped its website www.beneo.com to make it even more dynamic. The BENEO Label now has its own dedicated Facebook page to educate consumers on the BENEO Label and drive awareness of the program still further.