18/12/08 A staggering number of health issues are on the minds of consumers, worldwide. Whether it be cardiovascular health, diabetes, obesity or sleep disorders, the charge to develop innovative functional foods and beverages to help address these, as well as many other health conditions, is where growth lays for the foreseeable future.   Fortitech Europe ApS helps manufacturers meet this demand by showcasing the latest trends in food fortification, and, is available to lend their technical expertise, at Ingredients Middle East 2008 (stand C-K10).  The company will be sampling Heart and Diabetic Healthy Bars.  The all-natural, low sodium, non-trans fat bars each help to lower blood pressure and the risk of heart disease.  Among the nutrients contained in the heart bars are L-Carnitine and L-Arginine and Zinc which can help reduce homocysteine levels while the diabetic bars are an excellent source of fiber and contain Zinc, Copper and Selenium which can help control blood sugar levels.

“The market growth for fortified foods and beverages, both within the Middle East as well as throughout the world, shows no sign of slowing down,” said Martin Austin, managing director/general manager of Fortitech Europe ApS.   “The key to successfully establishing and then positioning a fortified product for continued growth is by meeting the consumer’s expectation in both taste and functionality.  Fortitech works as a partner with our customers to develop innovative, customized nutrient premixes that not only deliver specific health benefits, but doesn’t alter the taste, texture or appearance of the end product – all necessary components that help to ensure successful sales results.”

As the world leader in the development and manufacturing of nutrient premixes, Fortitech has created over 30,000 custom nutrient fortification formulas for food and beverage manufacturers throughout the world.  With a global network of affiliates, the company is renowned for its ability to source a wide range of nutrients and their specific market forms that contribute to the creation of a successful end product. 

Founded in 1986, Fortitech is the only international company exclusively dedicated to the development and manufacture of nutrient premixes.  The company’s European state-of-the-art facility provides manufacturing and the development and testing of premixes in a hi-tech laboratory.  Fortitech premixes integrate functional ingredients from a comprehensive selection of vitamins, minerals, amino acids, nucleotides and nutraceuticals and are used in a variety of applications including baby formulas, cereals, bars, dairy products, nutrition and sports drinks, juices, snacks, waters, candies, spreads, supplements and more.