24 Jul 2009 Designed to boost the immune system and promote health, probiotics are gaining popularity at the grocery, and Nevella with Probiotics (www.nevella.com), made by Heartland Sweeteners, is the first and only such sweetener currently on the market. Diabetes educators will get an early preview of Nevella with Probiotics at their annual conference in Atlanta in early August, immediately prior to widespread availability across the country.

“We wanted to give the American Association of Diabetes Educators a first look at Nevella with Probiotics, since people with diabetes know the importance of maintaining a healthy weight and controlling blood sugar, and no-calorie sweeteners can help with that,” said Mike Servie, President of Heartland Sweeteners. “Probiotics also show promise for enhancing the immune system, which is important for those with type 1 diabetes.”

Unlike other foods enhanced with probiotics, the GanedenBC30 probiotic used in Nevella is shelf stable, and survives the digestive process to arrive in your gut where you need it. A single sachet of Nevella with Probiotics delivers greater efficacy than most other probiotics, including a cup of yogurt. Ganeden BC30 withstands baking temperatures better than other probiotics, so now consumers can add probiotic benefits to their favorite baked goods.

Nevella with Probiotics is available in 50-count, 100-count and 200-count packets, as well as 9.7-ounce recloseable bags perfect for baking. Major retailers such as Food Lion, A & P, Bi-Lo, HEB, Piggly Wiggly, Meijer and Dollar General will stock the sweetener beginning in late August.