29/05/08 WILD is now offering Fruit Up, a natural fruit sweetener with an appealing sweetness profile and proven nutritional value, for the use in the manufacture of fruit jellies. With Fruit Up, WILD says it continues its focus in the field of natural products, providing genuine value-added ingredients for the confectionery industry.

WILD's innovative fruit jelly concept, based on fruit sweetener, caters to consumers' desire for products with natural ingredients. Even in the sweet category, consumers continue to seek out products that are both natural and nutritious. With its low glycemic index, Fruit Up is ideal for fruit jellies.

Fruit Up is 100 percent natural, a unique composition of different fruit concentrates. Its sweetening intensity is similar to regular sugar. This natural ingredient has no intrinsic flavor but creates a naturally sweet sensation in the final product.

Fruit Up was developed to remain stable in the final product. Adding this natural fruit sweetener eliminates the need to add conventional sweeteners. While developing Fruit Up technology, WILD ensured there would be no problems for fruit jelly manufacturers in using the sweetener in existing production facilities.

More and more consumers are following a healthy and balanced diet. They are choosing high-quality carbohydrates with a low glycemic index. WILD, in collaboration with Professor C. Jeya K. Henry and Dr. Helen Lightowler from the Nutrition and Food Science Group of the School of Life Sciences at Oxford Brookes University, conducted a scientific study on the level and effect of the glycemic index of Fruit Up. Thanks to its special composition and balanced carbohydrate profile, Fruit Up showed a very low glycemic index. Fruit Up, therefore, contributes to a healthier diet.